Development of Concept

Foundation of Kamuna family was laid on April 2, 2007 by Shri Pradeep Kumar Asthana, who had devoted 7 precious years of his youth to visit the villages of the entire country, so that he can get the nerve of it. During his journey he came across with various facts which were ironical yet painful. He noticed that occupation of most of the people there is agriculture farming. Due to lack of capital the farming system is generally of subsistence type. They only focus and try to earn as much as is required to fulfill their basic needs. Consequently in case of emergency, accident or calamity they have to take a debt from a money lender on interest. This way the situation gets worse and a part of the income which they were utilizing to fulfill their basic needs starts going as interest to the money lender. Now they have to struggle to get merely the three time meal. Other problems as per his observation include as:

  • Farmers have small landholdings therefore the produce is very low;
  • Some have large or sufficient land but they do not know how to make proper utilization of it;
  • No warehouses to store extra produce, thus farmers are forced to sell their produce at inefficient price;
  • Situation becomes worse and farmers become helpless in case of natural calamities;
  • No or very irregular supply of electricity;
  • Those who are not interested in agriculture, migrate to cities for employment;
  • Lack of knowledge about modern techniques of agriculture;
  • Illiteracy;

During the visit, he realized that villages can be the growth engine of country’s economy if resources of rural India are utilized properly and up to its optimum extent. Thenafter Shri Asthana, a mechanical engineer by profession and an ex-army man decided to transform India by emotion and KAMUNA Family is the result of his research, inference, dedication and passion aiming to sort out all the above mentioned problems and to prosper rural India.

He started his mission by purchasing and selling of agricultural products from and to the villagers. Initially having worked with few employees, the family started running on the path of progress with great intensity and velocity. In few span of time, kamuna increased its size and area of operation, established its branches in many towns and villages which were driven with the name Kamuna Agro Private Limited. Due to its sublime and amazing action plans, kamuna agro private limited in subtle duration had the distinction of being a public limited. With view to provide financial inclusion for rural sector, on December 28, 2010 kamuna credit cooperative society was registered under Multistate Credit Cooperative Society Act 2002. Earlier we started working in just 5 states in India but confidence of investors towards promising growth and strong management got it the license of operation in 4 more states. Along with this great success, our family earned numerous more achievements, primarily establishment of two retails store chain in the name Best Deal is one of them. It will establish the retail stores in rural areas and its sole aim will be to provide families of rural territories all resources for which they have to go way of cities. In this series we have launched KIERM which unlike other management institutes is providing higher management education to rural students in their area and also will provide them an opportunity to join us in our various ongoing projects based on rural development and upliftment. In rural areas, in order to overcome irregular power supply, people as per their convenience are being provided with solar products. In addition,we have installed textile industry in Panipat, Haryana and very soon we are planning to start another branch in Noida. By way of our N.P.O. i.e. Kamuna Care Foundation, we provide villagers a platform where they can share their problems on education, career, agriculture, medical and basic rights, and they will get the relevant and efficient suggestion from our team of experts on the concerned query. At the beginning of this year, by the government of India, we have received approval for the establishment of sugar mill. Besides, in recent two years we have received many accolades from reputed and respected institutions and committees for our working model and execution. We have been felicitated with the membership of powerful organizations like SAARC, CII and FICCI. Gaining this much success and achievements, our confidence and courage has become more firm. And we are sure that soon we will achieve our ultimate goal of prosperous Rural India.